INTRODUCTION
Advertising and Product Photography is a branch of photography that deals with the presentation of products intended to create awareness to the public in order to drive sales of that particular product or products.
OBJECTIVE
The Advertising and Product Photography course would teach students how to take pictures of products to be used for advertising and campaigns
COURSE OUTLINE
- The basics of Photography
- Cameras and Camera settings
- Natural light photography
- Artificial light photography
- Photo capture set up
- Picture Framing and composition
- Advertising and Branding concepts used in Advertising photography
- Picture Processing with Adobe Photoshop
COURSE BREAKDOWN
MODULE 1
The basics of Photography
- Understanding the basics of digital photography
- The difference between all the major branches of photography
- File types (RAW and JPEG)
- White balance
- The exposure triangle – Aperture, shutter speed and ISO
MODULE 2
Cameras and Camera settings
- Digital Cameras
- Lenses and Focal Lengths
- Tripods and Accessories
- Camera Modes- Auto mode, aperture priority and shutter priority
MODULE 3
Natural light photography
- Hard Light vs Soft light
- Diffusers and Reflectors
- Natural light sources
- Use of light in story telling
- Front, back and side lights
MODULE 4
Artificial light photography
- Lighting Modifiers and Accessories
- Lighting gear and studio lighting kits
- Equipment setups- Studio lights and umbrellas
- Remote Flash and Radio Wave
- Standing Light and soft boxes
MODULE 5
Photo capture set up
- Photography work area establishment
- Photo background selection
- Shot Plan
- Scene Creation
- Use of props, backgrounds, surfaces and linens
MODULE 6
Picture Framing and composition
- Model Placement and pose setting
- Rule of Thirds
- Focus
- Depth of Field
- Perspective and Angle
- Focal length, Lens compression and depth of field
- Shapes , lines and colors
MODULE 7
Advertising and Branding concepts used in Advertising photography
- Knowledge of branding, logo and color combination as it applies to advertising
- The concepts of advertising
- Understanding the business of advertising and advert financing and execution
- Tricks and tips used in the multimedia industry for ads photography
MODULE 8
Picture Processing with Adobe Photoshop
- File compatibility
- Color corrections and image adjustments
- Color space
- Photo manipulation and photo effects
- Tricks and tips used in Adobe Photoshop for photo editing
- Back up and storage
- Copyrighting
- Understanding the fashion photography business
BY THE END OF THE Fashion Photography COURSE, STUDENTS WOULD BE ABLE TO
- Carry out internationally standard product shoots for online stores, magazines, ezines and billboards.
SOFTWARE/ MATERIALS USED
- Adobe Photoshop
- A DSLR Camera
CAREER OPTIONS AFTER COURSE
Students who complete this course have the following career options
- Advert/Product Photographer
To know more – enroll now or speak to our counselors at Toll-Free No.: 18001020418
