Graphic Design Course Modules
MODULE 1- Commercial & Digital Illustrations
- Vector Illustration
- Vector Vs. Raster
- Creating manual Illustrations
- Colour Schemes and Theories
- Gestalt Psychology of Design
- Hierarchy of importance in a design
- Illustration design for logos
- Designing illustrations for Publications
- Working with Illustrative infographics
- Creating Packaging artworks
- Case Studies & Project.
MODULE 2- Advanced Digital Artistry, Publication Layout & PrePress
- Advanced Raster Imaging
- Creating collages with Digital and Matt Painting
- Advanced Image Color Correction Techniques
- Picture Retouching like a Pro
- Designing for Publication Layouts
- Advanced Typesetting skills
- PrePress- Sending Design jobs to Press
- Press Terms used in Offset, RotoGravures, Silk Screen to Digital Press
- Choosing right File Formats
- Process, strategy, and costing
MODULE 3 – Design Aesthetics
BASICS OF SKETCHING
- The window cut/ viewfinder
- Pencil as a measuring device
- Shapes and forms
- Practicing shapes into forms
- Types of shading
- Tones of shading
- Perspective – one point, two point, three point
BASICS OF DESIGN
- Types of design- Graphic, Packaging, Interior, Fashion, Automobile, Toy, Product, Jewelry,
- Principles of design- Emphasis, Contrast, Balance, Alignment, Repetition, Flow
COLOR PSYCHOLOGY
- Color theory
- The science of color
- Color Perception and Human Responses
- Color interaction and effects
- Color in design principles
- Use of color in design
- Colors and printing
LOGO DESIGN
- What is logo
- Types of logo
- A short history of logo design
- What makes a good logo
- The logo design process
- Rules to follow
- Logo Construction
- Corporate identity
TYPOGRAPHY
- Technical terms of typography
- Types of fonts
- Font selection in design
- Rules to follow in typography
ADVERTISING CAMPAIGNS AND ITS TYPES
- Product Campaign
- Social Campaign
- Service Campaign
- Movie Campaign
CAMPAIGN PLANNING
- Research Process till Post testing
LAYOUT DESIGN
APPEALS IN ADVERTISING
- All types of appeals
CREATIVE BRIEF
- What is creative brief
- Use of creative brief in designing
PACKAGING DESIGN
- Types of packaging
- Materials to be chosen
- Color, fonts and image selection
- Consumer Reaction with case studies
AD AGENCY AND ITS STRUCTURE
- Types of ad agencies
- Different departments of ad agencies
- How they work
SOCIAL MEDIA AD DESIGN
- Facebook Ad Design
- Instagram Ad Design
- Other Social Media Design
MAGAZINE COVER DESIGN
PORTFOLIO DESIGN
- Setting up Behance profile
- Keys to make a stunning portfolio
- Portfolio Refining
- RESUME DESIGN
Placement sessions
- Interview Question bank
- Mock interview preparation
- Presenting works
COURSE OUTLINE
- Digital Illustrations
- Advanced Digital Imaging
- Layout for publication design, Prepress & Production.
Software Covered
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Corel Draw
- Balsamiq and Adobe XD (Overview)
- Pre – Press
PORTFOLIO DESIGN
- Logos & identity design
- Stationery Design- Business cards, Letterheads and Envelopes
- Design with Type (Typography projects)
- Magazine cover page
- Matte painting & Digital painting
- Surreal Portrait
- Photo Manipulation
- Color Correction for Photographers
- Poster Design
- Web Template design UI & mock-ups
- Album Cover
- Designing for Notice and Announcements
- Designing for social media
- Background patterns
- GIF Animations and Memes
- Printing- Process, strategy, and costing
- Object Drawing ( Emoji- icons)
- Corporate identity design
- POP material
- Infographics
- Gift Certificate
- Brand Identity
- Designing Web Assets- Buttons and Banners
- 2-3 Point Perspective Designs
- Catalogues and Brochure design
- Newspaper Layouts
- Coffee Table books design
- Cartoon Character
- Multiple styles of Packaging to Mockups
- Designing Advertising artworks
- Invoices
- Labels
- Merchandising design for events and exhibitions
- Outdoor media designs
AFTER GRAPHIC DESIGN COURSE, STUDENTS WOULD BE ABLE TO WORK AS
- Graphic Designer
- Visualizer
- Associate Art Director
- Design Project Manager