INTRODUCTION
Search Engine Optimization (SEO) are the activities carried out on the page and off the page of a website to improve the visibility of the website in the search engines.
TGC is a leading institute for SEO Courses in East Delhi with the legacy of thousands of passed out students.
OBJECTIVE
The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with a similar brand or keyword.
COURSE OUTLINE
- Introduction to Search Engines functionality
- Search Engine on and off page optimization
- Keyword Research, Analysis Through Google Analytics and Google Search Console
- Search Engine Optimization tools
- Content strategy and Blogging
- Link Building strategy
- Google Algorithms
- Global Search Engine Optimization
SEO COURSE BREAKDOWN
MODULE 1
Introduction to Search Engines functionality
- History of search engines
- How search engines work
- The anatomy of a search results page
- Organic vs sponsored search results
- Search engine crawling, indexing and caching
- Schema, Rich snippets, and data structure
- Penguin, Panda, Hummingbird & other algorithms
MODULE 2
Search Engine on and off page optimization
- Content optimization
- Anchor Texts
- Title optimization
- Internal and external linking
- The relevance of architecture in optimization
- Video optimization
MODULE 3
Keyword Research, Analysis, and keyword terms
- Keyword density
- Keyword prominence
- Keyword positioning
- Keyword planner
- Keyword ranking
MODULE 4
Search Engine Optimization tools
- Google Analytics
- Google webmasters and working with penalized sites
- Google keyword planner tool
- Google My business and bing places
- Alexa rank checker
- URL rewriting tool
- Cloaking checker
- Google PageRank tool/ Moz PA/DA, Alexa, and other ranking tools
- Backlink anchor text analytics
- Errors Types and Redirects
- Rank signals
- Backlink Builder
- All in one SEO packs
MODULE 5
Search engine optimization during web design
- The title, Meta description, and meta keyword
- Spider-friendly code design
- Navigation element plan
- Search Engine compatibility and web layout for search engine optimization
MODULE 6
Back Linking
- Directory submission
- Social media posts and shares
- Guest posting and Article submission
- Blog commenting
- RSS feeds
- Links solicitation, One-way links, two-way links and links farms
MODULE 7
Spamming in Search Engine Optimization
- White Hat vs Black hat vs Grey hat SEO Techniques
- Duplicate content
- Cloaking and phishing
- Page redirects
- Doorway pages
- Hidden text
- Keyword stuffing
- Link farms
MODULE 8
Global Search Engine Optimization
BY THE END OF THE Search Engine Optimization Course, STUDENTS WOULD BE ABLE TO
- Effectively optimize a website for excellent organic search results.
CAREER OPTIONS AFTER COURSE
Students who complete this course have the following career options
- Search Engine optimization manager
- Search Engine Optimization specialist
WHY TGC ?
TGC Preet Vihar is a leading Digital art and Digital marketing with branches across the country. TGC Preet Vihar has highly qualified and experienced staff. The Search Engine Optimization (SEO) Course with TGC Preet Vihar is a 100% practical course and it comes with a 100% job placement guarantee. The SEO course with TGC Preet Vihar involves team projects, certification coaching, and post-course online support. Take an SEO course with TGC Preet Vihar today.
To know more – enroll now or speak to our counselors at Toll-Free No.: 18001020418
